Bambra Be Merry: Variable Data Printing
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July, 2018

Bambra Basics: Offset Printing

There are countless elements in the work we produce, but only two constants. Print and paper. It’s what we’re all about.

Bambra is just as serious about the process as we are the product, which is why we want to tell you about the four types of printing we offer; offset, digital, letterpress and large format. This is offset printing.


Our offset press is the centrepiece of Bambra. It spans the entire length of the press room, commanding the attention of all who walk by. As it stirs through hundreds of pages in a matter of minutes, one cannot help but feel overwhelmed by the mighty piece of machinery.

Offset printing functions on the principle that water and oil do not mix, known as the lithographic process. Using digitally created image plates, the area to be printed is applied with ink and the non-printing area attracts a water based film, which keeps the area ink-free. This image plate rolls onto a rubber blanket, which then transfers the image to the paper – thus the name offset printing.

The benefit of offset printing is unquestionably the level of quality produced. The process creates crisp, clean lines and vibrant colours that is synonymous with luxury and value. This quality plays a crucial role in why consumers enjoy poring over glossy, rich print.

In addition to this, offset supports a larger range of inks, varnishes and stocks than other printing methods. For example, there is the option to pantone colour match, use a variety of varnishes such as spot, aqueous or drip off, and choose from a nearly endless list of stocks.

Offset printing is also the choice for large runs as it presents an economical solution for high quality commercial print. Once plates are created and the set up is complete, the only cost is the paper and ink. You can rely on consistent quality control on runs of thousands of sheets.

While our offset press features modern automation tools, we pride ourselves on the kind of quality that can only be achieved through the human touch. Bambra offset operators have keen eyes and refuse to settle for anything less than perfection. Through manually adjusting the ink flow, they slave over trials and changes to find seamlessly matched colour. Every time.

Of course, this is a very brief description of offset printing. Detailing every nuance of the process would fill an entire book. We also think it’s better witnessed than described, so drop a line and we can organise for you to see it yourself. We’re only a phone call away.

mail@bambra.com.au | (03) 8698 3233